AIGC production side sinks, ASUS Fearless new products open a new era of Windows
2024-05-02 / tech
On May 21st, ASUS officially held an online press conference themed "AI Always Incredible." At the conference, Mr. Xu Xianyue, Co-CEO of ASUS Computer, shared ASUS's new strategic layout in the AI PC domain. The ASUS TUF series welcomed a new addition: the TUF Pro15 Qualcomm Edition, equipped with the Qualcomm X Elite processor. Its total computing power reaches up to 75Tops, supporting a variety of AI features in the latest Windows 11 24H2, including new Copilot, Recall, and Cocreator, thanks to the ARM advanced architecture and process technology, which offers better energy efficiency and significantly increases laptop battery life.
Representatives from top AI technology companies such as Qualcomm and Microsoft also attended the event and delivered important speeches, reaching a consensus on AI PC cooperation strategies. As a leading PC manufacturer, ASUS once again took on the role of "pioneer" in AI PCs, making consumers' understanding of AI PCs more concrete and clear.
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AIGC Era
ASUS Keeps Up with the Pace
From ChatGPT1 to ChatGPTo, and to the burgeoning generative AI models and AI Agent intelligent entities in China, AI is rapidly evolving and being integrated into the production process. In response to the growing consumer demands for AI PCs, ASUS is keeping pace and deeply considering the ideal form of AI PCs. As early as the beginning of 2024, ASUS launched new products with the Core Ultra AI PC processor, such as the TUF Pro15 2024 with the Intel Core Ultra 7 155H, equipped with an NPU module, which, for the first time, achieved the realization of AI PCs with its powerful AI computing power and overall performance. The introduction of the new TUF AI PC platform is a further demonstration of ASUS's courage to break through and its strong capabilities in application development and adaptation.
Deep Cooperation
Exploring the Potential of AI Edge Applications
The industry unanimously believes that 2024 is the inaugural year for AI PCs. However, current AI PCs face the dilemma of insufficient hardware computing power, lack of edge applications, and subpar personalized user experiences. Therefore, innovation is urgently needed in both hardware and software. For manufacturers, coordinating the supply chain of hardware and software and deeply exploring the field of AI PC applications has become the best solution. As leaders in the AI industry, Microsoft and Qualcomm have brought multiple edge AI features, including Copilot, Recall, and Cocreator, with Windows 11 AI PCs and Snapdragon X Elite processors to meet the broad needs of users, advancing local edge AI experiences. The newly released TUF Pro15 Qualcomm Edition has achieved the first deployment.
The Microsoft representative stated: "This is an exciting moment. Cooperating with ASUS not only allows us to bring new hardware but also unlocks AI edge applications for our customers. Our in-depth cooperation provides consumers with an unparalleled AI experience." Cristiano Amon, President and CEO of Qualcomm, also mentioned: "With the birth of Snapdragon X Elite, we have strong confidence in this cooperation with ASUS, delivering the incredible innovative achievements of the ASUS TUF Pro15 Qualcomm Edition to users."In this regard, Mr. Xu Xian Yue also stated: "The launch of ASUS's first AI PC equipped with the Snapdragon X Elite processor is undoubtedly an important milestone for us. We believe that AI PCs are the future of consumer PCs because they will completely change the way we work, learn, create, and entertain."
Adding a Strong Ally
The Fearless Pro15 Qualcomm Edition Becomes a Benchmark
Currently, AI PCs have a broad market, but there are very few products that can truly stand out as pioneers. As the first Windows 11 AI PC product in the Fearless family, the Fearless Pro15 Qualcomm Edition is a faster and smarter Windows PC that perfectly meets all the requirements of a high-performance, lightweight laptop at the hardware level: equipped with the Qualcomm Snapdragon X Elite AI PC processor, integrated with 32GB LPDDR5x 8448MHz ultra-high frequency memory and 1TB PCIe 4.0 SSD, and also equipped with a 2.8K OLED ASUS good screen, the whole machine is about 1.4kg in weight and 13.9mm in thickness, and the metal body design still leads in texture.
The most critical aspect is that the NPU module built into the Snapdragon X Elite has a computing power of up to 45Tops, enabling rapid local AI computing. With the Windows 11 24H2 system version, you can easily recall and find content previously viewed on the PC through the new feature "Recall," and you can also use the real-time translation function to translate live broadcasts or audio files from any APP platform into real-time subtitles, easily achieving offline production, creation, entertainment, and many other functions, with a significant efficiency improvement compared to traditional processors. In addition, its local hardware adaptation is also excellent, with a dedicated Copilot button, under the support of powerful AI computing power, the built-in AI camera of the machine can achieve background blurring, gaze correction, AI two-way intelligent noise reduction and other functions with one click. With powerful AI computing power, the Fearless Pro15 Qualcomm Edition is not only an excellent notebook but also a benchmark product in AI PC products.
Pursuing Unparalleled Excellence
ASUS Opens a New Era for AI PCs
At the beginning of the year, the Fearless series of notebooks began to layout the product matrix of AI PCs. From the two Fearless Pro15s equipped with the Intel Core Ultra 7 155H processor and the AMD Ryzen 8845H, it can be seen that ASUS's thinking about AI PCs is already thorough. From the traditional platform supply chain to the new Qualcomm ARM architecture, ASUS has always been able to take the lead.
Through this press conference, we can find that the collaboration of both software and hardware has always been the core driving force for the advancement of AI PCs. While maintaining its consistent high standards and high-level craftsmanship, ASUS has used the new Fearless Pro15 Qualcomm Edition as an excellent benchmark, and has achieved the landing of AIGC generation and the attempt of a new architecture platform, which not only shows its courage to innovate but also allows consumers to witness the true "one-stop" AI PC notebook. Based on user needs and industry changes, ASUS continues to develop cutting-edge products that make consumers feel fulfilled, and its brand centripetal force remains strong. In the field of AI PCs, it is believed that it will bring more unparalleled products to everyone.
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